Ellen Lupton presents “Your Brain on Typography”

Ellen Lupton was awesome. Loved her. She was a wonderful and engaging speaker. Throughout her talk, she identified ‘vision’ in many different ways.

VISION is a PROCESS.

VISION is SELECTIVE.

VISION is SOCIAL.

VISION is EMBODIED.

VISION isn’t just VISUAL.

VISION is MULTISENSORY.  

She brought up so many interesting points. I really loved how she pointed out the phenomenal power of our perception to bridge any gaps that exist. She highlighted our amazing ability to read and make sense of images that are incomplete in some way, shape, or form, perhaps because they are transparent, overlapping, blurred, obstructed, layered, etc.

I also thought it was really cool how she reviewed how integral of a part design plays is in what we may perceive as the most minuscule aspects of a certain product. She highlighted the meticulous design of window lotches (the sound testing that goes into making the opening and closing of the lotch to produce a certain sound) and the deleting of files on a computer desktop (the sound testing that goes into making the file produce a certain sound once discarded into the trash).

It was a really great lecture. I thoroughly enjoyed it 🙂

If you get the chance, I would definitely check her out. Lots of humor throughout!

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