Mood Lines and Movie Posters

Screen Shot 2015-01-23 at 4.31.50 PM

Above is a movie poster for The Dark Knight. The primary lines of text run horizontally across the poster and are bolded. The specific mood line used is displayed directly under the poster (Positive, Bold, Forceful). Considering Batman is a fictional superhero who fights crime and is typically known for saving the day, it makes sense why designers decided to use this specific mood line.

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